DRPS launches Festive RIDE campaign

The DRPS has officially launched the 2021 Festive RIDE campaign.

Over the next eight weeks, RIDE teams will be out in communities across Durham Region ensuring that roadways are safe from impaired drivers.

Last year’s campaign saw nearly 8,500 stopped, with 51 drivers charged with drinking and driving offences – a large decline from 2019 where 19,624 vehicles were stopped and 104 charged, police noted.

“This decline was attributed to fewer vehicles on the road due to pandemic restrictions and lockdowns,” reads a media release from the DRPS.

“With the easing of many restrictions, this holiday season is expected to see more motorists out on the roadways and our message around impaired driving remains the same – it will not be tolerated on our roads. This year has already seen a slight increase in impaired driving charges over last year.”

DRPS Chief Todd Rollauer is reminding motorists that if you are celebrating this holiday season, make sure you make arrangements for a safe and sober ride home.

“We hope motorists will always make the right choices before getting behind the wheel of a vehicle,” said Chief Rollauer.

“With the festive season upon us and more parties and celebrations, please be proactive and make alternative means to get home if you plan to take anything that will impair your ability to drive. If you believe you see an impaired driver, please call 911 and let’s all do our part to keep each other safe this holiday.”

Mothers Against Drunk Driving (MADD) also launched its annual “Project Red Ribbon” campaign to promote sober driving during the holiday season.

“If you’re going to be consuming alcohol, cannabis or other drugs, arrange a sober ride,” the media release from police reads.

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