Region launches #DurhamStrong campaign in wake of COVID-19 pandemic

Durham Region is launching a new campaign to highlight the incredible stories of community resiliency and kindness as residents continue to do our part to flatten the curve of COVID-19.

“The #DurhamStrong campaign celebrates all the positive and inspirational stories from across the region: sidewalks chalked with inspiring messages and art, thank-you messages for front-line workers, neighbours dropping off groceries and other necessities, and people doing their part to practise social distancing and stay home,” reads a media release.

“All Durham residents are invited to join in and help spread love, kindness and encouragement to all homes and workplaces in Durham.”

Here’s how you can take part:

– Show how you’re spreading kindness in the community by using #DurhamStrong on social media. Post your photos and tag @RegionofDurham on Facebook or Twitter. The Region is resharing these posts with #DurhamStrong.

– Add the #DurhamStrong Facebook frame to your profile picture or Facebook stories to help spread the word. Select your profile picture to add a frame, and search #DurhamStrong or ‘Durham Region’ to add it to your profile.

– Download the Region of Durham’s free Facebook and Twitter cover photos to help promote social distancing.

– Keep doing your part to flatten the curve: practise social distancing and stay home. Wash your hands and avoid touching your face.

“Follow the Region of Durham on Facebook or Twitter to join the conversation and see how your friends, family and neighbours are staying #DurhamStrong,” the release reads.

“Thank you for your strong response to help us all overcome the COVID-19 global pandemic. Our community has really come together to do what is needed, and to help those who are most vulnerable, during this emergency. Together we are #DurhamStrong,” said Regional Chair John Henry.

“Durham Region is here for you. Our staff are working hard to deliver the essential services you and your family need. I want you to know that your messages of kindness for the important work they’re doing are so appreciated, and are lifting all of our spirits through this challenging time,” added Durham Region CAO Elaine Baxter-Trahair.

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